The Sugar Show
If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself lying awake at night worrying where your next client will come from, wondering if you’ll be able to make rent this month, and wishing building a business didn’t feel so gosh-darn hard.Lucky for you, you’re in the right place.Your host and body sugaring expert Shannon O’Brien has taken her own skincare business from zero to multiple six figures simply by adding sugar to her treatment menu, and has helped over 3000 students learn to do the same.As a licensed esthetician, award-winning spa owner, national speaker, and spa consultant, Shannon is here to simplify the process and connect you with the right resources and education to build a profitable, self-sustaining skincare business so you can provide better services for your clients, make more money in your business, and enjoy greater balance between your work and home life.Join us each week and get your hands on the cutting-edge education you need to turn your skincare business into a smooth operation in no time!
The Sugar Show
Latest Episodes
What Clients Really Remember (Hint: It's Not Your Technique) with Mabel Machabvunga Butler
You can have flawless technique and still wonder why your books aren’t full. The uncomfortable truth is that in body sugaring, the difference between “good” and fully booked often has nothing to do with how perfectly you flick. It’s the experie...
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Have You Lost Yourself in Your Business? Meet Sugar Con Speaker Christy Mehelich
What if being busier isn't the answer?In this episode, Shannon sits down with Sugar Con speaker Christy Mehelich, owner of The Sugaring Hut, to talk about goal setting, sustainable growth, and creating a business that works for yo...
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Reactive Skin After Hair Removal? Here’s What’s Really Happening with Melissa Mercado — Calm Skin, Histamine & Intimate Aftercare
Reactive skin after hair removal can shake a client’s trust fast, even when your technique is solid. We’re raising the bar on intimate care by treating calm skin as a core part of the service, not a bonus. When clients leave your room comfortab...
What Men REALLY Want From Their Esthetician (They Won't Tell You) ft. Armando Gualtieri
Welcome back to The Sugar Show—your go-to podcast for beauty pros ready to master sugaring the smart way and build a career that loves you back.A lot of estheticians think “male Brazilian” is a single, obvious service—but it’s n...
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Is Sugar Con Really Worth It? Here’s the Truth (and How to Get ROI)
Trying to grow a beauty business in a treatment room can feel strangely lonely, even when your books are full. If you’ve been telling yourself you should be able to figure it out on your own, we want to challenge that. Going solo without educat...
