This episode is a MUST LISTEN! Don’t make the mistake of picking a sugary sweet name for your biz without learning more from our guest, Joey Vitale from Indie Law.
When Joey Vitale was in college, he was bribed by his father to go to law school with a new car. He quickly realized he was not the ‘shark.’ Due to it not fitting, he started his own graphic design business. Through networking, he realized how many people in business had questions. So, he started a law firm to fill the need in order to help cut out the noise.
Many people go with less expensive solutions. The problem with that is there is one solution for everyone--which is not the right solution for everyone. Instead, Joey works with people to educate and empower them in their business decisions.
His law firm focuses on the must haves for a business and has solidified the process into programs for those starting their business.
There are two beliefs that are very common among business owners:
These two concepts cannot coexist. What ends up happening is you wake up one morning to an expanding business that has duct tape. It isn’t protected because when that step should’ve been completed, you were too small.
One of the first steps they need to do is acknowledge that this business is separate from you. It is very easy to take it personally. But absolutely none of it is attached to your worth as a human. That goes both ways--positive or negative. As long as you stay a sole proprietorship, you are connected to the business. This is why it is recommended that you start as an LLC and establish your business is important enough to be its own entity.
Beyond the mental state of mind of being a separate entity, being a Limited Liability Company protects you. In the worse case scenario, if you are ever sued, your personal assets are protected.
Once you are committed to forming an LLC you will find it is quite easy to setup. In Joey’s business, he has resources available to help guide you through the process.
Next--trademarks. With sugaring being our service, we get to have a ton of fun with the names. But here is the thing we all assume, an available domain name means the name isn’t taken. Wrong! A trademarked may exist and down the road, you may be told to change your business name.
Trademarks actually exist to protect the consumer more so than the business. Owners tend to think they are ‘calling dibs’ on the name and they don’t want anyone else using it. But, what trademark protections are really about is the consumer. So they get the brand that they are trying to get. For instance, someone selling shoes that are spelled “Nikee” instead of “Nike.”
I myself as the Sugar Mama ran into this at a tradeshow. I sent someone that was new to sugaring to a vendors table. That person said, “the Sugar Mama sent me.” And the vendor’s response was, “Which one?” I actually had to interrupt and make sure it is known that I am THE Sugar Mama and am protected with that trademark. I was able to do that with your guidance, Joey, so thank you so much!
The key is--protect and focus on your
If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.
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Cheers to your Sweet Success!